Super Bowl LIII
Airing during Super Bowl LIII, ‘The Ball is in Her Court’ campaign marks the first ever Super Bowl spot produced by an all female-led team. The campaign generated more than 7 billion earned media impressions including an exclusive segment on Good Morning America with Serena Williams and Whitney Wolf Herd, CEO and Founder of Bumble.
| Broadcast | Social |
#1 MOST ENGAGED-WITH SPOT OF SUPERBOWL LIII
Immediately after the TVC aired, Bumble’s web traffic increased 1000% and the spot became the single most engaged-with commercial on Facebook and Twitter for Super Bowl 2019 (40% of all Super Bowl social engagements the night of the game were about the Bumble spot).
PEOPLE Magazine REFINERY 29 SPORTS Illustrated AD Age TIME
Clio Sport - Gold // AAF Mosaic10 2020 Honoree // Campaign 2019 “Inclusive & Creative Top 20” // New York Festivals Sports - Finalist
