It Started with a Run
To promote New Balance’s sponsorship of the London Marathon, we found three runners in London, all on different parts of their running journey. We then created individual documentaries about how running has influenced, affected or shaped their lives.
| Online Video | Social | Retail | E-Commerce |
GEORGIE O’Kell,
Ultra Marathoner
JADE Ocean,
6 half-marathons in 6 weeks for charity
REON Adams,
First-time Marathoner
