Start a Riot

Music Video Featuring
Beginners x Night Panda

To launch a new running shoe (Zante Pursuit), we collaborated with BEGINNERS, an up-and-coming female-led punk band to create an original music video. We brought the band together with New Balance athletes who embodied the same “punk” spirit to forge a new connection between New Balance and its female consumers. 

The video premiered during the national broadcast of the New Balance Indoor Grand Prix on NBC Sports and during the NYRR Millrose Games, two of the most prestigious running events of the year.

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